How Brite Came to Be…

Along the way, many have offered me platforms to stand on as a young athlete, student of exercise physiology, entrepreneur and Coach. Becoming a professional dedicated Coach to endurance athletes thankfully didn’t happen over night. It happened over years of learning, listening, doing, racing, training, loving, suffering, understanding, not understanding, testing and embracing. My expertise as a Coach comes from years of being a sponge to information and hundreds of endurance races and thousands of training hours and mentors sharing and coaches guiding me and teachers teaching me. As ancient as the concept of “endurance” is, we are all still learning how the pieces of the puzzle fit together. But, what we know for sure is the individuality of prescribing progressive training concepts to athletes matters most. In fact, only matters. And to those that instilled knowledge in me, I am forever grateful. My goal is now to carefully pass along this knowledge to athletes with endurance goals of any nature and to explain the big picture as much as communicate the minutiae of details. This approach reaches far beyond training plans and workouts. It goes deeper than files and garmins. It starts with a relationship based on trust, communication and sliding pegs in sand. It covers lifestyle, time constraints, bodily constraints, nutrition, global wellness, hormonal balance, community engagement and a true honest real connection with purpose. My longevity in this sport comes from an ebb and flow of priorities and commitment routed in purpose and drive. Everyone deserves to experience something sustainable.

To touch on my experience: I am the founder of Brite Coaching. I spent 18+ years racing as a pro cyclist and triathlete when living in Vancouver, BC. I have a degree from McGill University in Exercise Science coupled with a Training Peaks Coaching Certification and USAT Coach Certification if that matters. My real experience and knowledge is based on being in the trenches with 42 Ironman (7 times at the Hawaii Ironman World Championships), countless half IM, marathons, 10km, adventure races, swimruns, road cycling races and criterium, road cycling stage races, nordic skiing loppets and now, more often than not, snowshoe extravaganzas with my golden retriever.

In the fall of 2014, I launched an indoor cycling program for cyclists, triathletes and mountain bikers. The success of this program spun off into specialized training camps, beginner workshops, women’s only cycling programs, corporate coaching and team coaching. With the rise in Zwift and various training apps, we wrapped this program up to embrace the new training habits of time starved athletes. I work best with corporate executives, highly functioning individuals and spirited athletes determined to work on something together.