TRAIN SMART, CONQUER GOALS. Led by Christine Fletcher, Coach to Spirited Ultra-Endurance Athletes

CHRISTINE FLETCHER, Head Coach & Founder

Christine is the founder and head coach of Brite Coaching as well as a professional triathlete specializing in long course events. A McGill University graduate of Exercise Science, Training Peaks Certified, USAT Certified Coach, an ex-Professional cyclist, avid skate skier and 38-time Ironman (6 times at the Hawaii Ironman World Championships), Christine breathes participation into everything she does. Her resume of race experiences is endless including 10km, half & full marathons and ultras, adventure racing, major USA & Canadian cycling races (Redlands, Columbia Plateau, Tours, etc) and all distances of triathlon.

In the fall of 2014, Christine began an indoor cycling program for cyclists, triathletes and mountain bikers. The success of the program spun off into specialized training camps, beginner workshops and women’s only cycling programs. Despite continuing to race herself, Christine is focused on the growth of Brite Coaching and extending its reach of services to new and  avid athletes. Prior to Brite Coaching, Christine worked in marketing, sponsorship and fundraising before joining her family’s sporting good business for 15 years. 

"Having completing over 34 Ironman events and 50+ Half Ironman & Olympic races, my pursuit of the ultimate human potential drives me. When I set goals I do everything I can to achieve them. This focus and energy is how I coach.  The first step is getting to know the athlete as both an individual and a competitor. I do everything I can to learn & understand what it takes to bring out the very best in athletes I coach. Over the years I have been coached by some of the sports top coaches from Joel Filliol (Elite Coach), Julie-Anne White (Top Pro Ironman Athlete, Paul Cross, Barb & Larry Zimich (Professional Masters Cyclists), Brian MacDonald, Kevin Purcell, Clint Lien, Peter Reid, Jasper Blake (Ironman Champion), Dr. Ben Sporer (Exercise Physiologist). I have worked with Sports Nutritionists, Biomechanists, Sports Medicine Doctors, Sports Therapists and Sports Psychologists. They all played an important role in shaping how I now share this invaluable knowledge with my athletes to be the best they can be." CONTACT:


  1. 38-time IRONMAN Competitor (18 years as a Professional)

  2. Raced 6x in the World Championship Hawaii Ironman (4x as a professional)

  3. Ironman Mont Tremblant 1st Female, overall 2018

  4. Ironman Mont Tremblant 70.3 2nd Female, 1st F45-49 2018

  5. Wildflower Overall Female AG Champion 2018

  6. Lake Sonoma 50 Ultra, 9th Female

  7. Ironman Canada 2013, 4th Place & 2014, 6th Place

  8. Half Ironman Vancouver 2013, 4th Place

  9. Half Ironman Oliver 2013, 1st Place

  10. Skate Ski Loppet (50km), Washington, 1st Place

  11. Skate Ski Loppet (30km), Whistler Olympic Park, 4th Place

  12. Rev 3 Venice Florida 2012, 8th Place

  13. Ironman Muskoka 70.3 2012, 5th Place

  14. Ironman Timberman 70.3 2012, 4th Place

  15. Vancouver Olympic Triathlon 2012, 1st Place

  16. Subaru Olympic Triathlon 2012, 1st Place

  17. Oliver Sprint Triathlon 2012, 1st Place

  18. Ironman Honu 70.3 2011, 3rd Place

  19. Ironman Lake Stevens 2011, 12th Place

  20. Subaru Victoria Half Ironman 2010, Champion

  21. Ironman Boise 70.3 2010, 4th Place

  22. Ironman Lake Stevens 70.3 2011, 4th Place

  23. Ironman Miami 70.3 2010, 8th Place

  24. Ironman Syracuse 70.3 2010, 8th Place

  25. Desert Half Ironman Champion 2011

  26. Ironman Arizona 2009, 10th Place

  27. Ironman Coeur D'Alene 2009, 8th Place

  28. Ironman Austin 70.3 2009, 8th Place

  29. Ironman Lake Placid 2009, 11th Place

  30. Ironman California 70.3 2008, 2009, 2010

  31. Ironman Canada 2007, 11th place

  32. Ironman 70.3 Lake Stevens, 7th place

  33. Oliver Half Ironman 2007, Champion

  34. Ironman Arizona 2007, 6th place

  35. Ironman 70.3 Baja 2006, 8th place

  36. Ironman Coeur D’Alene 2006, 10h place

  37. Ironman Canada 2005, 3rd place

  38. Ironman Canada 2004, 8th

  39. Desert Half Ironman Champion 2005

  40. New Balance Half Ironman Champion 2004

  41. Columbia Plateau Champion 2004

  42. Female Triathlete of the Year 2003 by Triathlon BC Columbia

  43. Female Triathlete of the Year 2003 by Triathlon Canada

  44. Inside Triathlon Magazine’s top North American age-group performer

  45. Provincial Triathlon Age Group Champion ‘03

  46. National Triathlon Age Group Champion ‘03

  47. World Triathlon Championships (New Zealand) ‘03, 4th


USAT Certified Triathlon Coach, Britni Bakk, has been training, racing and coaching in endurance sport for most of her life.  Her experience is predominantly in working with endurance athletes across all disciplines since her young years in the Yukon and university days at U of Saskatchewan. From track to cross country running, cycling, swimming and triathlon, Britni brings a wealth of knowledge as it relates to athlete development and performance execution to Brite Coaching. Having close to 40 Ironman’s under her own belt with 12 visits to the World Championships in Hawaii and countless other triathlon distances to her name, her on course experience is second to none. Not only do her skills include an in-depth understanding of power-based training on the bike and pace/effort in the run and swim but she also has an extensive knowledge base in nutrition and fuelling the body for performance. She will help you be a star.




Christine has been working with athletes of all abilities for the past 20 years as a BC Registered Massage Therapist, coach and personal trainer, and now as a mental performance consultant intern.  Christine has competed nationally and internationally in many sports, including water polo, outrigger canoeing and triathlon.  Her passion for triathlon led to establishing her own coaching business 10 years ago. Over the years Christine has coached athletes of all abilities and age groups.  Her desire to become a better coach and work more with the mental side of sport, and performance in all facets of life, lead her to go back to school and pursue her Masters of Counselling Psychology.   

Christine volunteered with Douglas College Athletics men’s soccer and women’s volleyball teams as a mental performance consultant intern under the guidance and supervision of Dr. Laura Farres, a professor at Douglas College and Mental Performance Consultant with Mind in Motion Consulting.   She has also volunteered locally with Whistler Secondary School girls’ basketball team, and has been doing individual consulting with local athletes.   As an endurance athlete herself, she understands the mental demands of training for and competing in long endurance sports and how developing the skills and learning how to manage mental and emotional factors can help enhance performance.   As athletes we all learn how to change a flat on our bike, make adjustments in the swim to find the right set of feet to follow, work on our nutrition to help ensure we get to the finish line and work hard on the physical side of our sport.  What we miss is practicing the skills to manage our emotions, stay confident and motivated, control concentration and communicate well with our coaches.  Christine’s goal as a coach is to work collaboratively with her athletes, understand where they are with their physical and mental skills relative to their goals, help develop the skills to enhance performance, become a mentally tough athlete, and develop athlete self-reliance.  Christine has coached numerous athletes from the very beginner to the elite.  Her coaching style is able to adapt to the specific needs of the athlete. 

Highlights of her athletic & professional career include:


  • Masters of Counselling Psychology, Yorkville University,

  • BA Simon Fraser University

  • BC RMT- Registered Massage Therapist

Occupational Experience

  • 2007- present Operated C2skymultisport –personal training, rehabilitation training and coaching

  • 2011- present Head coach and Organiser of the Whistler Half Marathon Training program

  • 2012- present Adventure Concierge, One Ocean Expeditions- Antarctica Tours

  • 2014- present Tour Guide, Marathon Tours, Boston

  • 1997- 2014 Fitness attendant and group fitness instructor at Meadow Park

  • 1999-2005 BC Registered Massage Therapist with Whistler Physiotherapy


  • B.C. Registered Massage Therapist- Non-Active Member

  • NCCP Competition Triathlon Coach, Olympic Lifting Community Coach, Road Running

  • Crossfit Level 1 Trainer

  • BCRPA Certified Weight Trainer, Group Fitness, Spin Instructor and Personal Trainer

  • Stott Pilates Mat and Reformer Instructor

  • BSF -Building a Strong Foundation Instructor

  • FMS-Functional Movement Systems Level 1 & 2

  • NeuroKinetic Therapy Level 1

  • FaCT Lactate Tester Level 1 and 2

  • CPR-C and Emergency First Aid

  • CCF- Certified Coaching Federation, Life Coach

  • Choice Theory, Reality Therapy - Advanced Certification

  • Volunteered as a Mental Performance Consultant Intern at Douglas College with Women’s volleyball and Quest University with men’s soccer

  • Race Director for the Whistler Valley 10km and Foodbank 5km

Athletic Accomplishments

  • Completed 9 Ironman’s, Qualified for World Championships 2006

  • 2005 and 2008 competed as part of Canada’s National Age Group Olympic Distance Triathlon Team

  • Completed multiple 50km Ultra’s and the Miwok 100km

  • Boston to Big Sur Challenge 2015 – 2 marathons, 2 coasts, 6 days apart

  • 2x finisher of the Across the Bay Challenge- 10km swim West Vancouver to Kits



Liz brings over 15 years triathlon racing experience having done her first triathlon in 2003. While loving all distances, she specializes in the full and half Ionman distances with impressive results at both. Liz gave up her "day job" as a sales analyst to pursue her dream of coaching.  She uses her analytical skills towards athletic data.   While she may be an NCCP trained triathlon coach and a certified indoor cycling instructor, it is her ability to "show up" for training rides with purposeful workouts that cater to a pro or a beginner. Liz transitions her coaching talent from indoor to outdoors as well as to athletes on an individual basis. She is real, she is grounded, she races and she will make you a kick butt athlete.

Nordic and downhill skier, runner, mountain biker, triathlete, sailor and all around cool chick with a personable disposition and heart of gold, Liz makes every training session worth showing up to. Also a sponsored Bike Tech athlete. 



Jeff is a rouleur with 12 years of road racing experience and 20 years of riding hard winters, hot summer criteriums, and mountain passes of BC. Between a junior career with the Victoria Wheelers, the BC Provincial Team, and trade teams from Acheson & Co. to Garneau and, now, Langlois Brown Racing, Jeff completed a B.Des at Emily Carr University and a BA in journalism from the University of Victoria. He's bike toured extensively around the province, to Mexico (twice), and across the Philippines and Indonesia. Racing took him as far as the Tour de l'Abitibi, the Tour de Beauce, and the Tour of Rwanda, and he still stacks up wins in Cat 1 crits from Enumclaw to Race the Ridge. He operates cycling accessory company Local Knowledge.